Two years after being accused of playing leverage politics with Donald Trump, Ice Cube’s contract with Black America is adopted by the NFL

(Photo by Tim Heitman/Getty Images for BIG3)

The NFL is dedicated to at least making it look like the league is taking progressive steps to help the black community.

They’ve partnered with Ice Cube and his organization to help close the wealth gap between black and white communities, an issue Ice Cube has been vocal about since Donald Trump was president.

The NFL is collaborating with Contract with Black America Institute, an initiative founded by Global Icon Ice Cube, launched with a mission to help Black communities with their financial status and help them as a whole increase their wealth in order to reduce the disparity of resources. between black and white communities.

Ice Cube is adamant that helping the black community shorten the distance is how you form a better economy and help solve many of the social injustice issues that are happening in our community.

He spoke with members of the “AP Pro Football” podcast, explaining this initiative and the newly formed partnership with the NFL.

“We feel like if you tackle the massive wealth gap between blacks and whites in this country, that should solve a lot of the problems that exist,” Ice Cube said on the “AP Pro Football Podcast. “Our thing was to sue some of the biggest companies in the country that depend on black consumers or black workers, and the biggest one we focused on was the NFL.”

The idea centers around the NFL and CWBA partnering to increase economic equity and partnerships with black-owned businesses. The NFL will contribute by helping to recognize league-wide opportunities with the technological, financial and production aspects of the NFL, enabling more Black-owned businesses to take a hand in these field industries to earn money and create income within their communities and businesses.

It’s far more inclusive and grassroots-focused than Jay-Z’s mysterious “Entertainment and Social Justice” deal he brokered with the NFL as a way to “move on” after Colin Kaepernick’s kneeling.

They also focus on a direct and indirect approach to spending for national black businesses.

It took years, as Ice Cube launched this organization in 2020, along with longtime business partner and entertainment attorney Jeff Kwatinetz.

Along with Kwatinetz are advisers Ja’Ron Smith and Chris Pilkerton. They worked with Troy Vincent, who is the executive vice president of football operations for the NFL. They teamed up to pitch their idea to NFL Commissioner Roger Goodell.

“It was cool to connect with someone like Troy Vincent and really get our plan done,” Ice Cube said. “Roger Goodell jumped in with both feet saying, ‘Hey, we have to do this. We have to make that happen.

According to ESPN, the NFL has already spent $125 million on black-owned businesses such as Ariel Investments, City First/Broadway Bank, Cover Communications and Fearless Technology over the past year.

“Our partnership with CWBA is another reminder that partnering with intentional organizations is critical to everything we do in the league,” Goodell said in a statement. “Black businesses play a major role in the economic prosperity of our country. We understand that these companies haven’t always had the opportunity for exponential growth, so we’re thrilled to have partners like Ice Cube and his organization, CWBA, in an ongoing, collective push towards greater economic inclusion. .

This is a monumental step forward for America and an ingenious decision by Ice Cube to affiliate with one of America’s most loved and supported brands to help uplift the black community. through realistic methods.

According to Ice Cube, this is just the beginning. The Big3 rapper/actor/founder intends to expand to other major companies and organizations so he can apply his methods to a wide audience.

“I’m glad the NFL stepped up,” he said. “They are the biggest, most powerful and most influential of the other Fortune 500 companies, so we want to get them to lead the charge. They have already allocated and spent up to $125 million. So we want that to turn into $500 million, maybe a billion, and then move on to other leagues and hopefully other companies like Nike and the big boys and tell them to try to adopt the same.

It’s an incredible decision by Ice Cube, which has only grown its influence in the sports world. When things don’t go exactly the way he wants, he comes up with another course of action and stays the course.

His journey only improves exponentially when he uses his resources and influence to help uplift the black community.