Kashmir News Trust [KNT]
Tata Neu and HDFC Bank today announced a partnership to launch one of India’s most rewarding co-branded credit cards. The card will be launched in two variants: Tata Neu Plus HDFC Bank Credit Card and Tata Neu Infinity HDFC Bank Credit Card. Tata Neu customers can apply for the credit card through the Tata Neu app and access key card details through the app while enjoying an easy and even more rewarding experience. Both variants of the card will be available on the RuPay and Visa networks.
What sets the card apart is that it will allow customers to earn rewards on all spend, both online and in-store in the form of NeuCoins (1 NeuCoin = 1 INR). Customers will earn 2% NeuCoins with the Tata Neu Plus HDFC Bank Credit Card and 5% NeuCoins with the Tata Neu Infinity HDFC Bank Credit Card on all purchases on Tata’s partner brands, online and in-store. For domestic and international purchases outside of Tata’s partner brands, customers will earn 1% and 1.5% NeuCoins on the respective card variants.
The cards will further increase existing rewards for Tata Neu customers on every purchase made through Tata Neu. Combined with Tata Neu’s existing benefits of 5% NeuCoins, a customer can now earn a total of 7% or 10% of the value of their spend on the Tata Neu app depending on the card variant.
Commenting on the partnership, Modan Saha, CEO, Financial Services, Tata Digital, said, “We are delighted to partner with one of India’s leading financial institutions – HDFC Bank – to bring our customers a credit card that will make their shopping experience even more rewarding. . Customers will have a wide range of categories to choose from, including grocery, travel, electronics, fashion, and health and wellness.
Parag Rao, Group Head – Payments, Consumer Finance Technology and Digital Banking, HDFC Bank, said: “We are delighted to partner with Tata Digital on this exciting proposition which has brought together so many of their leading brands under the aegis of Tata Neu. application. Our range of cards will further enhance customers’ shopping experience, allowing them to redeem extraordinary rewards for a multitude of products ranging from groceries to flights.