Q2 Holdings, Inc. (NYSE: QTWO), a leading provider of digital transformation solutions for banking and lending, today announced the introduction of Helix, the evolution of the Banking-as platform Q2’s -a-Service (BaaS) As a cloud-native core purpose designed for integrated finance, Helix enables any innovative business to offer differentiated banking products customized to meet the unique needs of their users. While Q2’s digital banking platform focuses on the needs of banks and credit unions, Helix offers fintechs, tech companies and consumer brands the platform and partner financial institutions needed to integrate services banks in their ecosystems.
Helix serves over 11 million users nationwide and processes over $20 billion in transactions annually. Helix offers the building blocks of banking – accounts, cards, payments, data and controls, administrative tools and monetization solutions – all in one place to make it easy to integrate personalized financial experiences into context.
“We have crossed a new frontier in financial services: the convergence of financial institutions, fintechs and consumer brands,” said Jonathan Price, EVP of Emerging Business, Corporate & Business Development, Q2. “Successful technology companies have historically gained market traction by building their products around each user’s specific needs and context. We’ve taken that same design philosophy and applied it to banking.”
“With Helix, we are leveraging Q2’s expertise in digital banking and partnering with innovative companies to make finance human,” said Helix CEO Ahon Sarkar. “For us, making finance human means three things: first, creating a world where the financial products that serve us are as unique as the people who use them; second, to allow companies to design their products around each person instead of forcing people to conform their needs to existing products; and third, to create a world where human-centered financial services are available to every person.”
With Helix, businesses can create unique banking solutions designed around their users to drive adoption, engagement, retention, and ultimately profitability.
“What stands out about Helix is simplicity: in the technology and integration, and then in the pricing model,” said Acorns Chief Commercial Officer Manning Field. inherent in this landscape and Helix is facilitating the development of something great for our customers.”
With a modern, proprietary cloud-based core, native REST APIs, a unified back-office console for easier collaboration between fintech banks, and a network of sponsor banking partners, Helix is designed to work together seamlessly, eliminating the need to combine and manage disparate systems.
“In any innovation, it takes a team to drive it forward,” said Todd Brockman, Managing Director of Visa DPS. “Visa is thrilled to partner with Helix as the preferred card processor to bring new innovations to the financial industry. ”
For businesses that want to offer banking solutions to their users to drive loyalty and engagement, Helix offers the following key benefits:
- Personalization – Historically, many of the banking products offered to consumers have been cookie-cutter solutions that are insufficient to meet the growing needs of businesses and the unique needs of users. Helix helps companies leverage the context they have about users to define protocols such as limits, features, and controls at the individual tenant level. This level of personalization drives engagement for customer programs while helping to more granularly manage fraud risk.
- Large-scale impact – To “make finance human,” Helix must operate at the largest scale. Adopting these personalized banking products and scaling them to millions of users comes with a unique set of challenges, distinct from those of a program starting with its first user. With a technology base capable of supporting multi-million user programs, a user-centric API architecture, and a single back-office console, Helix makes it easier than ever for companies to build products and profitable and sustainable banking activities.
- Flexibility and control – Helix offers a complete and fully equipped back-office console and fraud management tools to simplify operations and streamline dispute and fraud resolution. By making operations easier and customer support experiences smoother, Helix enables organizations to respond faster and gives our customers more flexibility and control. By giving businesses user-level fraud controls, Helix enables organizations to leverage their existing understanding of their customers to make better risk decisions, minimizing fraud and maximizing customer engagement. users.
- Reduced service cost – Helix’s cloud architecture allows it to operate at a much lower cost than traditional cores, reducing the cost of servicing user accounts and allowing companies to design products around customers’ unique needs. By enabling innovative companies to integrate financial solutions into their products, Helix enables organizations to make it easier for anyone to participate in the American economy.
For more information about Helix, visit helix.q2.com.
About Q2 Holdings, Inc.
Q2 is a financial experience company dedicated to providing digital banking and lending solutions to banks, credit unions, alternative finance, and fintech companies in the United States and abroad. With comprehensive end-to-end solution sets, Q2 enables its partners to deliver consistent, secure, data-driven experiences to every account holder – from consumers to small businesses and enterprises. Based in Austin, Texas, Q2 has offices around the world and is listed on the New York Stock Exchange under the symbol QTWO. For more information, visit Q2.com.
Helix gives fintechs and innovative brands the building blocks of banking — accounts, cards, payments, data and controls, admin tools, and monetization solutions — to make it easy to onboard personalized financial experiences that integrate and evolve easily. For more information about Helix, visit helix.q2.com.