IndusInd Bank partners with MoEngage to deliver Gen Z digital banking

By Leandra Monteiro

IndusInd Bank announced a strategic partnership with MoEngage, the insight-driven customer engagement platform, to deliver a differentiated digital experience across multiple customer journeys.

Under the partnership, Induslnd Bank will leverage MoEngage’s technology platform to deliver a “Gen Z” digital banking experience to its customers. The Bank will be able to organize personalized content and recommendations on the channels where customers spend most of their time.

Charu Mathur, Head – Digital Banking and Strategy, IndusInd Bank said, “IndusInd Bank has always been at the forefront of responsive innovation; With this factor at heart, we integrated MoEngage as it has the ability to drive personalization through real-time, actionable insights. This innovative and unique insight-driven approach gives the Bank the ability to meaningfully engage with its customers while cutting time to market in half compared to other customer engagement platforms.

Soumitra Sen, Head – Consumer Banking and Marketing, IndusInd Bank added, “IndusInd Bank’s engagement with MoEngage is designed to achieve strategic outcomes that support our vision of being our customers’ preferred bank by providing relevant and personalized financial recommendations. With the change in lifestyle, we have seen a substantial shift in expectations for digital banking, and as a bank, we are ready to deliver a rich experience that our customers deserve. »

“With the growing importance of Millennials and Gen Z customers, we see financial institutions focusing on them by developing differentiated digital engagement strategies,” said Yash Reddy, Chief Commercial Officer (APAC and EMEA), MoEngage. “We are delighted to partner with The Bank and look forward to using our deep banking industry knowledge and digital capabilities to support IndusInd Bank on its continued journey to deliver highly personalized and seamless experiences across all digital touchpoints. .”