Grocers Leverage Cashierless Checkout | PYMNTS.com

There was a time when self-checkout was a cutting-edge technology that was little known and tested only in small-format convenience stores. Now, a series of leading grocers around the world have tested the payment method in large-format supermarkets, and many consumers are familiar with the concept.

For example, Rewe, a large German grocery chain, which operates around 6,000 stores in its home country and 3,500 in other markets, is setting up a stand-alone checkout in partnership with the Israeli computer vision company Trigo. The technology company announced Tuesday, June 28 the launch of the second store born of this partnership in the Berlin district of Prenzlauer Berg after the “successful” launch of the first store in Cologne.

Read more: German grocery chain Rewe opens standalone store in Berlin

“Trigo is extremely proud and honored to deploy its frictionless grocery technology with Rewe, one of the world’s largest and most innovative food retailers,” said Trigo Co-Founder and CEO Michael Gabay, in a press release. “Rewe has placed its trust in Trigo’s privacy architecture from the outset, and we look forward to bringing this exciting technology to German grocery stores. »

The over 4,000 square foot store allows consumers to not only purchase packaged items, but also to purchase products by weight, an improvement over previous stores.

Around the world, technologies of this type are increasingly common. In addition to Amazon’s rollout of cashierless payment technology in its Amazon Go, Amazon Fresh and Whole Foods Market stores, grocers ranging from Tesco to Aldi, as well as a range of convenience retailers, have trialled the technology.

See more : Amazon’s ‘Just Walk Out’ Whole Foods Store Opens As Frictionless Checkout Takes Effect

Additionally, live event venues have leveraged technology to provide a faster shopping journey through booths and stores, in an effort to address consumers’ need to sit down earlier.

See more : Live event venues reduce FOMO audience with frictionless concessions

“In five years, I think you’ll have thousands of stand-alone stores,” Yair Holtzer, vice president of business development at Trigo, told PYMNTS in an interview last year, noting that these will include both small format convenience stores in dense areas, urban areas and larger format supermarkets. “You will still be able to shop the traditional way, if you wish…but you can also choose the green lane to enter, grab items and exit.”

Read more: Frictionless Checkout Brings E-Commerce Convenience to Stores to Boost Conversion

Frictionless payment implementations of this type also provide insight into shopper behaviors. Amazon, for its part, announced on Wednesday (June 29) the launch of its new Store Analytics service, giving brands data on “how their products are discovered, viewed and purchased” in stores using cashierless checkout and shopping cart technology. smart from Amazon. The company also noted that this technology will allow brands to better understand the performance of in-store advertising campaigns.

See more : Amazon will collect and sell physical store analytics data to brands

“This is what the next generation of in-store journeys should look like,” said Raz Golan, CEO and co-founder of smart cart creator Shopic, in an interview with PYMNTS last year. “All of these data points are ones that we just couldn’t measure very well until today, and this opens up a whole new world of data analysis.”

Read more: Smart carts bring data analytics to grocery store aisles

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