First Alliance Credit Union is committed to making its members the top priority

Lisett Comai-Legrand said the kiosks not only allow for more efficient, contactless transactions, but they also give staff more time to do what they do best: build relationships.

“We’re making basic transactions self-service so we can spend more time with members when they need it most,” she explains. “We now have even more time for real conversations.”

Building a more inclusive credit union

At First Alliance, being part of the community often takes on many meanings, from offering financial advice to ensuring people have access to essentials like food and shelter.

One of his latest initiatives involves working with the Intercultural Mutual Assistance Association, a nonprofit organization that supports refugees and immigrants in southeastern Minnesota. Through this partnership, First Alliance has worked to promote financial literacy while creating a fund to help extend broadband access to underserved populations.

“The fund was created to ensure that all members of our community have access to affordable and reliable internet at a time when we must increasingly rely on virtual technology for life, work and school,” explains Jenna Taubel, brand director. and digital member experience for First Alliance.

Increasingly, as events of the past two years have brought racial and economic disparities to light, First Alliance has made it a priority to consider social equity in its decision-making, says President and CEO of management Michael Rosek.

As part of this work, First Alliance now has a DEI working group that meets monthly to discuss topics ranging from diversity to mental health. Although Rosek acknowledges that the work is far from done, he believes First Alliance is positioning itself to be a more inclusive institution.

“It’s about hearing from people from different cultures and backgrounds – from a grassroots level – and learning about their experiences,” Rosek shares. “It opens our eyes and ears to how we can be more equitable, more inclusive with our whole community.

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