Enterprises turn to Google Cloud Platform to harness data: ISG

Australia’s Google Cloud Platform ecosystem is approaching critical mass just five years after Google established its first GCP data center in Sydney in 2017, on 2022 ISG Provider Lens Google Cloud Partner Ecosystem report finds.

Third-party vendors in Australia enable businesses to take advantage of Google’s data analytics and machine learning tools.

“GCP has been relatively successful in competing against AWS and Microsoft Azure in Australia despite lower visibility,” said ISG partner Michael Gale.

“Partners have been a big part of its growth,” Gale said.






According to the report, enterprises are adopting GCP for its key strengths in data analytics, durability, and alignment with cloud-native technologies.

According to the research, organizations that have migrated from on-premises computing to public or hybrid clouds still need sophisticated capabilities from providers to manage and extract value from their data.

Google ecosystem partners in Australia are building on these native capabilities by helping customers assess their data and build roadmaps to make better use of it, often integrating GCP tools with external data sources. , explains ISG.

Some vendors create custom point solutions for businesses, such as a visual inspection tool for a factory.

Over the past year, sustainability has become a key consideration for many Australian companies choosing cloud operators and service providers.

Google stands out in this area with its carbon-neutral data centers.

Many companies have chosen GCP for its alignment with cloud-native technologies such as Kubernetes, dating back to Google’s central role in creating cloud-native computing.

The report also examines several other recent developments in Google’s cloud ecosystem in Australia and around the world, including the advent of Google’s native clouds for specific industries, and personality-driven services and solutions for roles. individuals, such as the marketing manager.

This first appeared in the CommsWire subscription newsletter on July 22, 2022.

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