Emirates NBD ‘Future Banking’ at Expo 2020 Dubai affirms the Group’s position as a regional leader in global banking innovation

Dubai, United Arab Emirates: Emirates NBD, a leading banking group in the MENAT region (Middle East, North Africa and Turkey), affirmed the Group’s position as a regional leader in global banking innovation by demonstrating his vision for the future of global banking at Expo 2020 Dubai.

Introducing ‘Future Banking’ to the world:

Emirates NBD Group unveiled its pioneering vision for the future of global banking through its on-site presence ‘Future Banking by Emirates NBD and Emirates Islamic’, enabling millions of visitors from around the world to experience innovative banking exhibits and futuristic-oriented concepts that address future challenges.

Seamless banking services for Expo 2020 Dubai visitors, staff and community:

As the Premier Partner and Official Banking Partner of Expo 2020 Dubai, Emirates NBD has supported the banking requirements of over 170 participating countries, their pavilion staff, Expo staff and visitors. Onsite visitors were supported by a strategically planned network of ATMs and CDMs, and specially commissioned currency exchange machines to easily exchange foreign currency for Dirhams onsite, providing them with a smooth and hassle-free visit. In addition, the Group’s ground-based banking kiosk catered to the needs of pavilion staff residing at Expo Village.

In line with the group’s shared commitment with Expo 2020 Dubai to support start-ups and small and medium enterprises, Emirates NBD has launched tailored packages to help companies take advantage of the significant opportunities presented by the mega-event. .

Emirates NBD’s Expo 2020 Dubai account was available to all registered entities on the Expo 2020 Dubai online marketplace – a powerful online gateway that has enabled companies to find new opportunities globally, market their businesses and to collaborate with the region’s first Universal Exhibition and its network of partners and suppliers.

In addition, the Group has teamed up with Mastercard, the official payment technology partner of Expo 2020 Dubai, to create two new exclusive card programs: the Emirates NBD Expo Mastercard prepaid card, a first digital offer available via mobile dedicated “Joyn from Emirates NBD”. App and the Emirates Islamic Expo Mastercard credit card. Limited-edition cards fueled the Expo experience for over 20 million visitors, tourists and residents, providing access to privileges, offers and discounts of up to 50% at over 2,000 locations point of contact for shopping, dining, wellness and entertainment, as well as access to exclusive Expo-related offers.

Shared commitment to values:

As the leading banking group in the United Arab Emirates, Emirates NBD has been instrumental in representing the mission and values ​​of Expo 2020 Dubai to the world through its numerous campaigns, programs and initiatives.

The bank’s inspirational video campaign “People Without Limits”, paid tribute to the nation’s people power. The centerpiece of the campaign was a branded Expo 2020 Dubai themed film featuring the stories of four inspiring people as they each articulate their journey of struggle and success.

Emirates NBD has also taken the initiative to demonstrate diversity and inclusion. Resolve employees and partners of Emirates NBD’s #TogetherLimitless inclusion platform have opened the doors to the Expo’s sustainability portal to mark the International Day of Persons with Disabilities. In addition, the Group also supported Expo 2020’s Tolerance and Inclusion Thematic Week, in line with its inclusion pillar.

With Expo taking place in the year of the UAE’s 50th anniversary, Emirates NBD has also created a fitting tribute to the nation’s stellar achievements and progress over the past five decades: the UAE’s own Constellation, launched in collaboration with the Dubai Astronomy Group. With a distinctive shape of the United Arab Emirates map, the Emirates Constellation is formed of seven stars, representing the seven emirates of the United Arab Emirates. The constellation was revealed to citizens and residents of the United Arab Emirates during the Expo 2020 Opportunities Forum in Dubai on the evening of the 50th National Day of the United Arab Emirates.

Hesham Abdulla Al Qassim, Vice President and Group Managing Director, Emirates NBD, said: “I am extremely proud that Emirates NBD, as the Presenting Partner and Official Banking Partner of Expo 2020 Dubai, has succeeded in cementing its brand not only in the United Arab Emirates. and the Middle East, but also on a historical world stage. The World Expo demonstrated the strength of our vision and our brand in the world, further strengthening our competitive edge as internationally renowned pioneers for the future of banking and confirming our group’s position as a regional leader. of global banking innovation. As well as showcasing Emirates NBD’s futuristic vision for the industry, our work supporting the banking requirements of over 170 exhibiting country pavilions has opened up significant new opportunities to advance growth and prosperity for all. As the curtains close on this milestone event, we are firmly committed to raising the bar for unparalleled customer service, banking credentials and what is possible. We remain deeply grateful to His Highness Sheikh Mohammad bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, for his extraordinary vision and leadership that propelled such a breakthrough for our country’s economy and created a legacy for generations. to come.”


About Emirates NBD

Emirates NBD (DFM: Emirates NBD) is a leading banking group in the MENAT region (Middle East, North Africa and Turkey) with a presence in 13 countries, serving more than 14 million customers. As of December 31, 2021, total assets were AED687 billion (equivalent to approximately $187 billion). The Group has operations in the United Arab Emirates, Egypt, India, Turkey, Kingdom of Saudi Arabia, Singapore, United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 900 branches and 4,079 ATMs/SDMs.

Emirates NBD Group offers its corporate, government and institutional customers a range of financial products and services, including retail banking, corporate and institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations.

The Group is a key player in the global digital banking industry with 94% of all financial transactions and inquiries made outside of its branches. The Group also operates E20., a digital business bank for entrepreneurs and SMEs and Liv., the digital lifestyle bank for millennials. Emirates NBD actively participates in and supports key UAE development and sustainability initiatives, including financial literacy and disability inclusion. Emirates NBD Group is a Principal Partner and the Official Banking Partner of Expo 2020 Dubai.

For further information on Emirates NBD, please contact:
Ibrahim Souaidan
Senior Vice President
Head – Group Corporate Affairs
United Arab Emirates
Email: [email protected]

Tricia Kaul
asda’a bcw; Dubai, United Arab Emirates
Email: [email protected]