Ecobank reassures customers with 24-hour digital banking this Easter

By Modupe Gbadeyanka

A Nigeria-based African financial technology (fintech) company, Kudi, has transformed into Nomba, an omnichannel payment platform providing tools to enable businesses to grow.

According to a statement released by the company, with Nomba, underserved, full-fledged businesses can self-onboard in five minutes and order a full-service, integrated terminal and dashboard designed to handle all of their payment needs, whether cash, cards, transfers, USSD or QR across multiple channels and locations.

He said that over the next six months, the platform will expand the penetration of its point-of-sale terminals across the country, giving more businesses access to technology that offers real-time monitoring. of all business transactions, whether sole proprietorship or corporate. , all on one dashboard.

The company also plans to expand its product offerings to invoicing, payroll management and other tools that boost business productivity.

Nomba CEO, Yinka Adewale, while commenting on the development, said, “Since our launch in 2017, our technology and insights have empowered merchants to win and build successful businesses, transforming their own lives and the lives of others. .

“Today, complementary regulatory frameworks and thoughtful partnerships with financial institutions have come together to create an enabling environment for fintechs to chart the future of payments, making access to digital payment solutions ubiquitous.

“Over the next five years, we will leverage these factors, along with the experience and expertise that Jeff and Tolu bring to deepen the penetration of digital payment solutions across the country, making payments easier for all.”

In the statement, the company said that to drive its expansion, two new key executives have been appointed and they are Jeffrey Williams as Vice President, Business, and Toluwani Ijogun as Vice President of Brand. , marketing and communications.

Building on its experience and expertise, Nomba will accelerate its expansion across the country, ensuring that more than 350,000 businesses are equipped with all the tools necessary to run their businesses seamlessly by the end of the year. .

As Vice President of Brand Marketing and Communications, Toluwani Ijogun will be responsible for brand strategy, including all consumer, business-to-business and partner marketing activities that advance the company’s goals. She will also oversee all internal and external communications, information, marketing capabilities and brand analytics.

Toluwani brings with her more than 15 years of experience managing premium brands such as Guaranty Trust Bank; GlaxoSmithKline Consumer Plc; Philips across West Africa; Eat N’ Go (owners of Domino’s Pizza franchise and Coldstone Creamery in Nigeria); FSDH Group and most recently as Senior Vice President: Brand and Marketing for Kuda Bank, where she played a pivotal role in growing the business in the Nigerian market.

Jeffrey Williams-Edem brings over 18 years of experience in sales, business development strategy, digital payments and merchant acquisition across multiple industries. He joins Nomba as VP Business of Interswitch where he played a critical role in designing and deploying their first retail solution strategy for the micro, small and medium enterprise market in Nigeria.

As Kudi transitions to Nomba, Jeffrey will be responsible for creating and driving the machinery necessary to acquire the business, develop new markets and generate revenue. He will also oversee sales, business operations and new product development.

Following the move to Nomba, Kudi has expanded its suite of services to provide easy-to-use business tools for all types of businesses to accept, process and manage online and offline payments.

These tools, according to the organization, will offer more businesses of all sizes across Africa a distinct gateway to the digital economy, while enabling them to optimize their operations.

Listed as a YCombinator Top Company in 2022, there are now over 150,000 companies on the Nomba platform authorized to transact cards, cash and bank transfers for their own businesses and on behalf of their customers. .

With an onboarding rate of over 10,000 new businesses per month, Nomba currently processes over $16 million in payments per day across over 500,000 unique transactions.