Businesses urged to take advantage of e-commerce platforms

Charles Benoni Okine, Acting Editor, Graphic Business, presenting copies of the report to Adoma Peprah (right), Country Manager, VISA Ghana. Photo: MAXWELL OCLOO

Country Manager of Visa Cemea Holdings Ghana Limited, Adoma Peprah, advised industries to focus on developing their e-commerce platforms and using them to market and sell their products to leverage the economic value that these platforms present.

She noted that e-commerce, which exploded during the covid-19 pandemic, was still relevant and could serve as a way for companies to expand their services and make more profit.

Ms Peprah made the call when Acting Graphic Business Editor Charles Benoni Okine presented her with a report compiled from the first and third quarters of the Graphic/Stanbic working breakfast in Accra.

The Graphic Business/Stanbic Breakfast Meeting is the leading thought leadership platform offered to experts from various sectors of the economy to share ideas and make suggestions that can help influence government policy on various aspects of the economy .

The event, which has been going on for more than a decade now, also provides members of the public with an opportunity to discuss issues and share ideas on what can be done to shape the country’s economic direction.

Ms. Peprah noted that many people have understood e-commerce and have widely embraced it.

“E-commerce is progressing very well and I’m thrilled about it,” she noted.

Challenges

Despite the enormous benefits of the e-platform, the challenges of e-commerce, including delivery delays and ensuring that the correct items ordered were delivered, have persisted a lot.

She urged industry players to address the challenges of e-commerce and make it a preferable way for people to do business or engage the service or buy the industries products.


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She noted that the relevance of e-commerce was an ongoing conversation that industry players would continue to discuss.

Ms Adoma added that the introduction of E-direct debit could have eroded the interest in which people engage in e-commerce, but noted that people are finding ways around it so that it does not affect their online activities.

Talking about the channels used to reach young people on the use of e-commerce platforms, Ms. Peprah said that most young people were engaged in gambling, which had become the new character they were spending heavily on.

According to her, if this space is open, just as it is intended for adults, this channel must be explored.

Mr. Okine acknowledged Visa’s contribution to the country’s card payment architecture.

He said Graphic Business and its partner Stanbic Bank will continue to offer their platform for insightful discourse that will not only benefit both parties, but also businesses across the country.

Mr. Okine said the reports compiled were intended to ensure that any recommendations and suggestions made during these forums do not sit on the shelves but are shared for further action.

He called for greater collaboration between Graphic Business and Visa Ghana to help them reach out to students in tertiary institutions who will soon be graduating from school into the corporate world.